Backpacks

When it comes to promotional items, companies often opt for pens, mugs, keyrings etc. While these are all great choices, there is one marketing tool that stands out for its versatility and long-lasting impact: promotional backpacks.

1. Practicality: A bag that is useful.

One of the biggest selling points of promotional backpacks is their everyday practicality. Everyone at some point will need a bag to carry their essentials, whether it’s for commuting to work, going to the gym, or just going about your day-to-day life. By using branded backpacks, you’re giving your audience something they’ll actually use, meaning your brand will get even more exposure.

2. Visibility that lasts

Unlike pens, that often get lose in drawers or misplaces, or mugs that stay in a cupboard or on a shelf, backpacks are carried around, often in public spaces. This could be by a student walking to school, a professional going into work, or people just out and about doing their shopping or going on a weekend trip, your branded backpack will then be seen by a much wider audience of a real mixed demographic. The visibility is ongoing and the more people that see your logo, the more familiar they will become with your brand.

3. Customisable Design for maximum brand impact.

One of the standout advantages of promotional backpacks is the option for customisation. These bags provide ample space to display your logo, slogan, or full design of your choice (within the print area). Whether you opt for something sleeker and minimalistic, or you want something out there, with bold colours and patterns, promotional backpacks will give you a large canvas to fully showcase your brand identity in a way that stands out against others.

4. Long-Term Brand exposure

A good way to think about a promotional backpack as a walking billboard, unlike other giveaways that may be discarded or forgotten, a good quality backpack is durable and built to last. As people continue to use it, your branding travels with them, meaning more long-term brand exposure.

A high0quality backpack can remain in circulation for years, meaning your investment continues to pay off well after the initial giveaway. This makes backpacks a more cost-effective option in terms of long-term visibility.

5. Eco-Friendly Options

In today’s world, eco-consciousness matters. If sustainability is a priority to your brand (or the target audience you are aiming for) you can choose more eco-friendly options for backpacks, made from recycled materials and environmentally friendly materials. Offering these types of bags, not only boosts your brand’s image as environmentally responsible but also appeals to a growing demographic of consumers who prioritise sustainability. Above all, it helps the planet, which is something all should be proud of doing.

6. Versatility for different events and campaigns

Another reason promotional backpacks are so effective is because of their complete versatility. From business conferences to festivals, promotional backpacks are versatile enough to be used in any context. Whether you’re providing attendees with a convenient way to carry their materials, offering a practical gift at a trade show, or giving away branded bags as part of a larger campaign, backpacks fit seamlessly into different marketing strategies.

Choose promotional backpacks for your next marketing campaign

Backpacks are the ultimate in utility bags. They have bags of room and pockets in all sorts of places to fit drinks, snacks, books, laptops and all sorts. Promotional backpacks can be printed or embroidered with your logo to turn you customers or staff into walking advertising for your brand.

Backpacks suit all demographics

We all own a backpack as they are so useful. They can be used in all sorts of situations such as a vessel to carry your essentials on the daily commute, as a school bag, a gym bag or if they are big enough, an overnight bag when luggage space is at a premium on a long weekend away.

They are so versatile which is why they are a very popular item to apply your brand too. A great gift for customers and staff on the move but also a brilliant way to increase your brand exposure.

Promotional Backpacks for every budget

Whether you're looking for a cheap backpack as a giveaway or for a specific promotion or something which is a bit more high end, we have a backpack to suit all. Our cheapest backpack which is perfect for a giveaway at a sporting event is the Budget style polyester rucksack. Available in 5 distinctive two tone colour variatons it has adjustable straps and ample storage space for a change of clothes, water bottle and a cap.

Have a bit extra in the budget? Or looking for a premium gift or resale item with your logo? We can supply well known brands such as Herschel Supply Co backpacks, Eastpak backpacks and Under Armour backpacks which are all available branded with your logo.

Want to see your logo on it?

If you would like to see your logo on a backpack before you buy then take advantage of our FREE artwork service. We will produce a digital visual of your logo on any of our backpacks or any of our other promotional products to give you the confidence that the backpack you choose is the right one to promote your message.

To take advantage of our free artwork offer, get a quick quote or if you would like information on any of our other promotional products then please call us on 01509 501 170 or email info@onestoppromotions.co.uk.