Coasters

How to promote your brand with the use of coasters

Coasters, as most people would agree, are one of the unsung heroes of advertising and marketing campaigns. Why? Well, when you go to a bar, pub, restaurant, hotel all of them have branded coasters, all with a company name, contact details and message on them. With that kind of exposure, it’s no wonder so many companies see coasters as an opportunity to promote their brand. But how can you do this without spending too much money? There are plenty of great ways to promote your brand with the use of custom printed coasters.

1) What is a coaster?

Typically a coaster is a small, shaped accessory used to protect tables from damage caused by water. They are generally made out of plastic or cork, but may also be made out of wood, metal or other materials.

Coasters are usually produced in clear colour schemes so that company logos can be printed directly onto them. Coasters today have become popular promotional items amongst business owners since they serve two functions - saving surfaces from being damaged, while simultaneously advertising your logo.

2) Types of coasters

Coasters come in all different shapes and sizes. They can be made out of glass, ceramic, plastic or paper. If you’re thinking about using coasters for promotional purposes, it’s important to note that the material you choose will also effect the print technique used and also the price.

The high-quality production methods ensure that your company logo will remain clear and visible throughout all uses—from placing beverages on them at parties, putting them under water glasses in restaurants or even having them by themselves on coffee tables.

Imprinted coasters also add an element of customization to your brand image; individuals will remember seeing their favourite bars, clubs and sports teams around town using customized coasters. As a result, they’ll associate these brands more closely with yours and develop a loyalty for what you have to offer.

3) Materials used for coaster printing

With so many great options out there, it can be difficult to choose which material is best for you. However, you’ll want to take into account both durability and design requirements.

Coaster printing can be done on all sorts of substrates with PVC, glass, slate and bamboo being the most popular. Bamboo coasters provide a good balance between costs, looks and environmental friendliness.

4) Benefits of using promotional products as giveaways

This is a tried and tested method for creating lasting impressions of your business. Businesses can reward their existing customer base with branded merchandise which generates interest and draws attention back to your company.

When someone uses a promotional product, such as a promotional coaster, they will be reminded of you and what you do on a regular basis. It is also an effective way of reaching out to new customers and potential clientele as it creates an impression that can lead into sales.

The key to promoting yourself effectively through using these types of giveaways lies in selecting something appropriate for your market. If people see you handing out useless trinkets, they are not going to think highly of your business; however if you hand them out something useful or aesthetically pleasing then they will keep that item around for some time.

Use coasters to increase your brand awareness

Coasters or beer mats are one of the oldest forms of print marketing. Most commonly used in bars, pubs, restaurants and in offices, coasters and beer mats keep your desk free from stains and are also a colourful addition to your desk.

Printed coasters in all shapes, sizes and styles

Square, circular and even custom shaped coasters are all available. Most coasters are generally in a square or circular shape as those are the best shapes to place your mug on but if you have a logo in a unique shape, such as a shield, then we can custom make coasters to any shape or size.

Want to see your logo on it?

If you would like to see your logo or design on a coaster before you buy then why not take advantage of our FREE artwork service. Send us your logo and we will provide you with a digital visual or your logo on a coaster, pen, bag, mug or any other promo product you're interested in.

For more information on our promotional coasters or any of our other promotional products then please call us on 01509 501 170 or email info@onestoppromotions.co.uk.