Get ready for Freshers week with promotional giveaways!

Get ready for Freshers week with promotional giveaways!

Promotional merchandise has long been a popular marketing tool for businesses, but its effectiveness extends beyond the corporate world. Universities have also recognised the benefits of using promotional merchandise as giveaways during events such as freshers week.

These branded university merchandise items not only serve as practical gifts but also help create a sense of belonging and pride among prospective students.

One of the key advantages of using promotional merchandise as university giveaways is the ability to increase brand visibility. When students receive branded items such as t-shirts, water bottles, or pens, they become walking advertisements for the university. This exposure can lead to increased awareness and interest from potential students who may not have considered the institution otherwise. Furthermore, promotional merchandise serves as a tangible reminder of their experience with the university.

Every time a student uses or wears an item with the university's logo or branding, it reinforces their connection to the institution and can evoke positive memories. This can be particularly impactful during recruitment events or campus tours when prospective students are actively seeking information about different universities.

Additionally, promotional merchandise creates a sense of unity and community among current and prospective students. When everyone is wearing or using similar items, it fosters a feeling of belonging and camaraderie. This can be especially important for incoming freshmen who may feel apprehensive about starting university life.

Moreover, promotional merchandise can serve practical purposes for students. Items such as notebooks, USB drives, or tote bags are not only useful but also demonstrate that the university cares about its students' needs.

In conclusion, utilising promotional merchandise as giveaways during freshers week or other recruitment events offers numerous benefits for universities. From increasing brand visibility to fostering a sense of community and providing practical resources for students, these branded items play an integral role in attracting prospective students and creating lasting connections with them.

For more information on our products suitable for Universities or for more information about any of our other promotional items, please call us on 01509 501 170 or email

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  • Lian Martin