Hospitality Industry Marketing Ideas
If you’re in the hospitality industry, you already know how challenging it can be to market your business and make sure you stand out from the competition. Hospitality marketing requires more than just putting up advertisements. It takes creativity and forward thinking to not only set yourself apart from other businesses, but to also make sure you increase profits through increased customer satisfaction. Here are some great hospitality marketing ideas that will help increase profits and help improve customer experience as well!
What better way to promote your brand than with something useful? Bottle openers are a great promo item that can help give a hand-out to thirsty customers while also promoting your business at the same time.
Another option is a corkscrew—if you’re running a winery or other beverage-based business such as a pub or restaurant, you should consider including one of these as a promotional giveaway!
2. Fun Coasters
When customers come in for a drink, don’t just give them flimsy paper coasters which can associate your brand with cheap and flimsy. Make sure to have fun coasters available that are made of durable materials that will not be destroyed by drinks.
Fun coasters can be made in numerous shapes, styles and colours. You can even have them imprinted with your logo or message for maximum brand exposure. Add some colour to their night with brightly coloured or patterned coasters that go well with your bar design and theme.
Fun shapes, whether it is a star or circle, make everything more fun. These items should be easy to clean as well as fit in various spots around your bar area where people can sit down.
How about extending your branding to incorporate colourful branded cups to match also help make things seem coordinated. People love these little touches because they show you care about your brand while also enforcing your brand message in a tasteful and stylish way.
Straws are used more than you might think, so offering reusable straws to your customers is a great way to reduce waste and improve convenience. Some disposable straws aren’t recyclable so think of the environmental change you could be part of if you gave out reusable straws to your customers.
Cork screws, also known as a wine key, allows you to take off a cork from your favourite bottle of wine without struggling and damaging it. They can be bought individually or as part of a set which includes an opener and sometimes other useful tools such as bottle stoppers and vacuum sealers. If you’re looking for functional yet promotional gifts, look no further than these useful wine bottle openers.
These are great items to advertise in gift shops for wineries, gift shops at restaurants or hotels that serve alcohols or in bars that host tastings. These are only but some of their uses; they could also come in handy during dinner parties when corks are used on bottles of different types of beverages.